From an Elliott Wave perspective Jim Martens is presenting his view to the market during times of News release ..

We all heard about the concept that says avoid trading during news and that kind of trading schools but when it comes to reality even if you are not involved with trades during the news you will find that  sometimes the market is  responding to the news in a  strange unexpected manner as you may describe .. 

Actually it is not the news that determine the immediate response of the market but there are certain Price Action and Price Patterns that can heavily impact the news effect on the chart .. see the following video with Jim Martens  to get more understanding of what we mean here ..